Tag Archives: Ford truck

Tesla And Ford Have Just Put Lightning On The Road

This week we heard from two of the biggest and innovative automotive companies in the world. Tesla and Ford both introduced their versions of the next big thing for electric vehicles (EV) and their brands. Tesla revealed it's long awaited entry into the truck space with its launch of the Cybertruck. Ford Motor Company wasn't about to let Elon have all of the fun, so it introduced it's latest iteration of the iconic Mustang, the Ford Mach-E, the first SEV (Sport Electric Vehicle) to wear the famed Mustang badge.  There is plenty of tech, torque, muscle and volts to talk about, but that's not the story line. At least for me anyway. What's most intriguing is that these two announcements from two leaders - both originators and visionary - has brought the letter "E" and the technology it represents, into two HUGE markets and two dominating demographics. Trucks, muscle and men.  Make no mistake, this isn't a case of neglecting the female side of ... read more

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